“Do you have any examples of great Ultimate Guides somewhere?” “Not yet, but I’ll create a swipe file for you!” This was a conversation I recently had with one of my clients who is working on writing his first Ultimate Guide, John. John wanted to study and analyze Ultimate Guides from different industries so he […]
I lived the passive income dream… and I HATED it.
I still remember earning my first 49 dollars in my sleep. I’d wake up, check my email, and see a PayPal message: It was right after I launched my first online course, Success Systems. It was a 4-week online course that helped entrepreneurs and executives become more productive. For a while, checking my phone first […]
How to Improve Your Online Courses with Feedback Surveys
Most “end of program” feedback surveys for online courses focus on one thing only: Testimonials. But as an impact-driven entrepreneur, you care about more than just testimonials. You want to collect honest feedback on your course so you can boost the completion rates to 80-90%, and make sure your students are actually getting the results […]
How to Increase the Success Rate of Your Online Course From 1-2% to 80-90%
Over the last few days, as I shared my thoughts on improving the broken online course industry, a question kept popping up: HOW can we do better? How can we go from 1-2% success rates of online business courses… To 50%, 80%, or 90% success rates? The truth is, there is no one thing we […]
The Online Course Industry is Broken. We Can Do Better.
The online industry is broken. Far too many “marketing gurus” make big promises they don’t deliver on. They don’t set the expectations correctly with their clients. They make millions of dollars while their online courses have a 1-2% success rate, and when their clients fail, they blame it on them. They highlight successes of their […]
How to Make Your Copy More Emotional by Twisting The Knife
Twisting the Knife is one of the foundational copywriting skills, and you’ll use it with almost every sales page, sales email or blog post you write. I’ve heard many copywriting experts talk about it in the past, but I’ve never seen anyone explain HOW to do it clearly, with examples and exact steps. Heck, when […]
How to Source Great Copy From Your Favorite Books
This morning, I sat down to reread one of my favorite copywriting books, Great Leads by Michael Masterson and John Forde. But this time, it was different: I didn’t just read the book to learn from it or refresh my memory. Instead, I automatically scanned the copy and highlighted all the parts where the author […]
Want to Write Good Copy? Don’t Bury The Lead!
“Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacramento next Thursday for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert Maynard Hutchins, and California governor Edmund “Pat” Brown.” Take a few seconds […]
6 Critical Mistakes That Stop You From Growing Your Online Business
When I had my first $30,000 year with my online business, I had no idea how to scale my online business to $100,000+/year. There was no manual. No online course I could take that would help me get there. No book I could read. No-one I could really ask for a clear roadmap of building my own 6-figure online business.
The Ultimate Guide to Starting a 6-Figure Online Business
A step-by-step guide on how to start a profitable online business and scale it to 6 figures and beyond