“Is it better to start my business in English or French?” “Is it better to target a more niche market, or a market with better long-term profits?” “Is my English good enough to target the English market?” I get questions like this all the time. In fact, I just got a similar question this morning: […]
How to Find Your Niche (Masterclass)
if you ever tried to come up with a “niche”, “target market” or a “target audience” for your online business, chances are that you were given this advice: “Simply think of your ideal client and think about their: age gender occupation interests hobbies income education location language … Voila! This is how you define your […]
Business Idea Clinic: 8 Teardowns of Online Business Ideas
Today, I recorded a video where I analyzed 8 online business ideas from my readers, and shared how I would tweak them and how I would validate them to see if they’re good or not. Think of it as sitting in on a private coaching session with me – it’s just you, me, and business […]
How to Validate Your Online Business Idea (Masterclass)
Did you ever wonder how to validate your online business idea in less than a week? If yes, you’re in luck. In my new Masterclass, I’ll teach you everything you need to know to quickly and effectively validate your online business ideas. This way, you’ll know if your idea will be a big hit or […]
How to Find a Profitable Online Business Idea (Masterclass)
Finding a profitable online business idea is the most important part of starting your online business. It’s also the hardest part. And it’s also the part that many marketing gurus skimp on and make it seem way too easy, without actually giving you solid frameworks to come up with your own profitable business ideas. That’s why I constantly get a ton […]
16 Ultimate Guide Examples That Will Blow You Away (The Ultimate Guide Swipe File)
“Do you have any examples of great Ultimate Guides somewhere?” “Not yet, but I’ll create a swipe file for you!” This was a conversation I recently had with one of my clients who is working on writing his first Ultimate Guide, John. John wanted to study and analyze Ultimate Guides from different industries so he […]
How to Make Your Copy More Emotional by Twisting The Knife
Twisting the Knife is one of the foundational copywriting skills, and you’ll use it with almost every sales page, sales email or blog post you write. I’ve heard many copywriting experts talk about it in the past, but I’ve never seen anyone explain HOW to do it clearly, with examples and exact steps. Heck, when […]
How to Source Great Copy From Your Favorite Books
This morning, I sat down to reread one of my favorite copywriting books, Great Leads by Michael Masterson and John Forde. But this time, it was different: I didn’t just read the book to learn from it or refresh my memory. Instead, I automatically scanned the copy and highlighted all the parts where the author […]
Want to Write Good Copy? Don’t Bury The Lead!
“Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacramento next Thursday for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert Maynard Hutchins, and California governor Edmund “Pat” Brown.” Take a few seconds […]
6 Critical Mistakes That Stop You From Growing Your Online Business
When I had my first $30,000 year with my online business, I had no idea how to scale my online business to $100,000+/year. There was no manual. No online course I could take that would help me get there. No book I could read. No-one I could really ask for a clear roadmap of building my own 6-figure online business.