For the past decade, I avoided any sort of discounting in my business like plague. I was told by my mentors that if I offer a discount, my customers will never buy the product at the full price again. That I’d only attract bad customers. That websites like Udemy are […]

We started our 7-figure digital marketing agency with just a handful of employees. We had a designer, a developer, the lead of operations, and two founders that drove the business forward. It was a small team that was clicking extremely well. But after our initial explosive growth we decided to […]

I used to absolutely resent Black Friday launches. The discounting, the materialism, the hype… I always wondered… was it really all necessary? But then, I flipped the script and started seeing what positive things could come out of a Black Friday Launch. What would happen if I went all out on a Black Friday launch? How many people could […]

From my experience, strategic entrepreneurs tend to earn at least 2-3x more than tactical entrepreneurs. To demonstrate the difference between them, let’s look at a practical example of two hypothetical entrepreneurs which closely resemble thousands of entrepreneurs I’ve worked with over the past decade. Let’s call them Tactical Tom and Strategic Sean. Both […]

“Primoz, we really like your ideas and we want to work with you. Just tell us how we can work together and give us your terms, and we’ll find the budget for it.” – what a CEO of a company that’s never heard of me before said to me last […]