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Copy Drills

Twist the Knife Copywriting

By Primoz Bozic Leave a Comment

How to Make Your Copy More Emotional by Twisting The Knife

Twisting the Knife is one of the foundational copywriting skills, and you’ll use it with almost every sales page, sales email or blog post you write. I’ve heard many copywriting experts talk about it in the past, but I’ve never seen anyone explain HOW to do it clearly, with examples and exact steps. Heck, when […]

copy scan drill

By Primoz Bozic 2 Comments

How to Source Great Copy From Your Favorite Books

This morning, I sat down to reread one of my favorite copywriting books, Great Leads by Michael Masterson and John Forde. But this time, it was different: I didn’t just read the book to learn from it or refresh my memory. Instead, I automatically scanned the copy and highlighted all the parts where the author […]

dont bury the lead

By Primoz Bozic 1 Comment

Want to Write Good Copy? Don’t Bury The Lead!

“Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacramento next Thursday for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert Maynard Hutchins, and California governor Edmund “Pat” Brown.” Take a few seconds […]

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