how to create ultimate guides

How I learned to look really f*cking good (and saved my relationship)

Over the past few years, I’ve had a love-hate relationship with developing my personal style.

When I was in high school and college, I had NO IDEA what dressing nicely looks like and why it mattered (which might explain why I was single for a long time). I would basically wear whatever clothes my mother bought me, and if I was lucky I would get a nice shirt or a pair of socks for Christmas.

I had no idea about what clothes to wear, how to make them fit well, why fit is even important, what kind of colors to wear… Nothing.

Dressing up in some jeans and a short sleeved shirt was more or less the pinnacle of my style (although I managed to somehow ruin that by doing awkward poses like these…).

As I started my own business, I realized that looking good might actually bring me more business opportunities (here’s a great article on that topic from Neil Patel).

This was the first time I went on a mission to learn how to dress better.

Naturally, I went to the more expensive stores, looked for the nice custom hang tags with string made from quality textiles, bought a few big brand items and tried to get styling tips from the stylist in the stores. I essentially asked “what would look good on me?” and they’d bring me a bunch of expensive clothes.

For example, here’s a photo of me that you might have seen from my Business Insider feature – I bought this blazer on sale, and the only reason why I bought it was because it was from Hugo Boss and it was orange on the inside (yes, my thought process was amazing…).

I don’t think I looked bad in that blazer, but the problem was that it was made of a weird fabric and I couldn’t really use it on a day to day basis. The blazer was too hot to wear in the warmer months, and in the colder months it was too cold to walk around in it.

The end result? I ended up wearing it about 3 or 4 times and then burying it in my closet where all it did was collected dust.

Shortly after I spent thousands of dollars on new clothes from expensive brands, I decided that just wearing nice clothes wasn’t enough. I wanted to look good naked as well. I started going to the gym and eating healthier, and soon all of my pricey clothes were way too big and didn’t fit me any more.

Whoops. I’ve just spent thousands of dollars on something I’ll never be able to use again.

As that happened, I decided it wasn’t worth buying nice clothes if I’m going to lose more weight, and somehow I also got the idea that now that I had a six pack, I didn’t really NEED to wear nice clothes, and that I could look good in anything.

And because I never actually learned HOW to dress better (not that I didn’t want to, but the generic style advice all over the internet wasn’t really that helpful), I literally decided I could wear ANYTHING…

That is how this happened:

Yup, for whatever reason I thought it would be a good idea to fill my wardrobe with pink and neon green clothes (not pictured, thank god). No good excuse for that. And my girlfriend absolutely HATED my neon green t-shirts and was begging me to get rid of them.

A few weeks later, my style (thankfully) took a turn for the better.

One of my friends, Peter Nguyen reached out to me via a Facebook message and offered to help me with improving my style for a piece of content he was working on.

Peter runs a site called The Essential Man where he helps guys look really f*cking good:

Since I knew that Peter knew what he was deciding I decided to give it a shot. We had a brief conversation where he shared a few wardrobe tips with me and helped me get started with building a new wardrobe that would fit my body shape and contain clothes that I could wear every day and look great in them.

After our call, I went on to stalk Peter a bit on his website and stumbled upon his free 2016 Fall Style Guide:

This single piece of content was the best piece of content with men’s style advice I’ve ever read. It was incredibly organized and detailed, and it was written in a language that I (and not just the style fanatics) could understand.

As soon as I started reading the guide, I couldn’t stop.

I read until the end of it in one sitting. If before reading the guide I had a vague idea of what my fall and winter wardrobe should look like, after reading the guide I knew EXACTLY what to do next.

I knew which clothing items to buy first. What to pay attention to while shopping. What NOT to buy. What the price points of the items that I wanted to buy should be. And even the exact brands that were Peter’s favorites. It really felt like he thought of everything as he was writing the guide, and that he really understood where I was and what my struggles and concerns were.

Shortly after I finished reading the guide, I went on a shopping spree and bought most of the items that he recommended in the guide. For the first time ever, I knew what I was looking for in the store, and the shopping experience became so much more fun and effortless.

I ended up with a wardrobe that I actually liked, that fit me well, and that I looked great in. And I’ve never looked back. Now I can look good if I’m just going on a casual date…

If I’m exploring NYC & DC in the winter…

Or if I’m doing a photoshoot for my new website:

Dressing better not only helps me look better in photos that I post on my website and Instagram and allow me to look more professional at the events and meet ups at the events, it also allows me to FEEL better on a day to day basis.

There’s just something about dressing up nicely that allows me to be more confident in what I have to say and be more productive when I sit down to work.

And best of all, now my girlfriend doesn’t have to dump me for wearing neon green t-shirts. It’s a win-win.

I can honestly say that Peter’s free guide has been one of the best and most impactful pieces of content I’ve ever read.

And it was just ONE of many outstanding pieces of content that he has created over time.

He also wrote…

And all of those are as good as the Fall Style Guide that I first read.

Because his guides are so remarkably good, I don’t even bother with looking elsewhere for style advice. I know that if I have a question about style, Peter has either already covered it in one of his guides, in his Essential Wardrobe course, or I can shoot him a quick email and get a great response.

Over the past few months, Peter has become my go-to expert for style advice.

I open and read every single one of his blog posts and emails, because I know that when Peter writes something it’ll be GOOD.

And because I know how good his content is, I’ve happily shared it on my social media in the past (and I’m even writing this email about it), even though he never asked me to:

If you’ve enjoyed Peter’s story (or content), and might want to create something like this yourself, then I have great news for you.

I’ll talk about how to create content that’s “really f*cking good” (as Peter would say) over the next few weeks, and I’m excited to share some of the best tips for creating epic content with you that I’ve never shared before.

Tips that will help YOU create outstanding content for your audience that will absolutely blow them away, make their lives better and bring in more high quality traffic, email subscribers and sales for your business. And help you become the go-to expert in your niche.

Just like Peter has changed my life to the better with his content, I’ll show you how you can do the same with your audience.

To help you do that, I created an epic, 13,000+ word Ultimate Guide checklist where I share with you the exact process I use for creating epic guides that can help you get started with creating epic content for your audience.

Here’s what’s included in the 13,000+ word Ultimate Guide Checklist:

The biggest mistakes people make when creating Ultimate Guides (and how to avoid them)
9 Ways in which you can use Ultimate Guides to grow your online business (whether you’re an established business owner or just starting out)
My never-before-seen checklist for creating Ultimate Guides (with real life examples and secrets I’ve discovered over 5+ years of creating them)

To download your free copy of the Ultimate Guide Checklist, simply leave your name and email address below and I’ll send it to you within a few minutes!

-Primoz

An EPIC new direction for my online business (can you tell I’m excited?)

By Primoz Bozic Leave a Comment

December 16th was my last day of working with Ramit Sethi at IWT as the Accelerator online business coach. It’s been an absolutely incredible two years of working with 800+ of his best Zero to Launch and Call to Action students and teaching them how to build and grow their own online businesses.

I’ll write more about that experience shortly in an epic post, but today I wanted to let you know about what’s coming next for me (and what you can expect to learn from me in 2017).

Now that I’ve stopped doing online business coaching, I’m going to go back to running my own online business at skyrocketyourproductivity.com full time.

It’s a scary thing to do, and I’d be lying if I didn’t say that I’m a little bit nervous about it.

In many ways, it’s easier to just work with someone else and show up for the weekly coaching calls and meetings than to work on your own business with no-one to kick you in the ass (although I know that’s not entirely true as I have a ton of AMAZING friends that I know will love being a part of my new journey).

On the other hand, I’m SO ready to do this, and I’m beyond excited for a new chapter of my own business, because it means that I can do whatever I want to do, write about whatever I want to write about, and work with the ambitious entrepreneurs who I’ve been dying to give more attention to :).

I’ve learned a TON about running an online business by working with Ramit behind the scenes, and I know that doing that was a once in a lifetime opportunity to refine my business skills and create something HUGE that will positively impact lives of millions of people.

So without further ado, let’s talk about what’s coming next!

The #1 theme for my online business in 2017

I’ve spent the last few months thinking hard about what I wanted to do next. I’ve had a lot of moments where I either wasn’t sure what to do next, and also moments when I wanted to do EVERYTHING at once.

What became clearer and clearer to me was that I wanted to talk about the following three topics:

#1 – Being a top performer

One of the things that I love doing the most is talking about being a top performer, and talking to other top performers about it.

Over the last few years, I’ve realized that being a top performer isn’t just about being productive and proactive and getting sh*t done.

There’s so much more about it than that that no-one really talks about, and there’s a lot of challenges that come up as you “become a top performer” that nobody addresses.

That’s why I’m in the process of writing my Ultimate Guide to Becoming a Top Performer (that a lot of you already know about), which is going to be EPIC, and I can’t wait to finish – but this won’t be the main theme of my online business for the next year.

What I WILL do is write the Ultimate Guide, send out a few emails about it now and then, and record a few videos for my YouTube channel where I’ll answer some of the questions that you guys send me as responses to my emails. I’m also planning on recording a few vlogs during my travels just for the fun of it :).

To stay up to date with my new videos, make sure you subscribe to my YouTube channel

#2 – How to get the most out of conferences

I’ve launched my Insider’s Club course in August, and worked with a few really incredible individuals to help them prepare for a conference that they were attending.

They were so happy with the course that they recorded a testimonial for the course right after the event!

You can check out the full video here!Going through the live training with my students made me realize that I can help A LOT more people with getting the most out of the conferences that they attend, so I’m planning on relaunching the new and improved course on attending conferences some time in Q2 of 2017.

And before that, The Ultimate Guide to Attending Conferences will be written… :).

#3 – Creating EPIC guides

As you might have noticed by following me over the last few months / years, I spend a lot of time in my business creating really EPIC guides.

Here’s just a few guides I’ve written for my site in the past (that you can get access to for FREE via the links below):

The Ultimate Guide to Creating Bulletproof Habits: This guide will show you how to create ANY habit and actually make it stick.
The Quick Guide to Surrounding Yourself with Successful People: This guide will give you the exact strategies and scripts you need to connect and build relationships with influencers and other people like you.
The Ultimate Guide to Becoming a Star Student in Online Business Courses: In this guide, I share the exact strategies that star students in online business courses use to grow their businesses 10x faster than everyone else.

I’ve realized that creating EPIC content is something that I absolutely love doing, and they’ve brought in tens of thousands of views and thousands of e-mail subscribers for my business, plus I know you guys love these guides so I’m planning on creating more of them in the near future.

I also realized that I LOVE working with other up-and-coming entrepreneurs and helping them create their own epic guides. It’s also something that not a lot of people talk about. There’s courses on copywriting, but nobody really teaches you how to create really epic content.

As I’ve talked about this idea with my friends and mentors, the response was over the top. I talked to a friend about this idea, and he decided to hire me on the spot to help him create his epic guide. I also got a guest post opportunity from an expert in my niche and an interview opportunity with a major influencer in my niche just by letting them know about what I wanted to work on.

That’s why I decided to make this the main theme of my business for next year. It’s clear that there’s a lot of people who want to learn about it, that I’m good at it and that I love doing it, so it was a natural next step for me.

What’s coming up over the next 3 months

Now that you know WHAT I’ll be doing, I also wanted to take you behind the scenes of HOW I’ll do it over the next few months.

#1 – I’ll be writing some EPIC content on creating EPIC guides

Right now I’m working on The Ultimate Epic Guide Checklist where I’ll share the high level strategy that I use to create my epic guides from start to finish. This is the #1 question I’ve been getting when I had conversations with people about creating epic guides, and I can’t wait to share it with you!

#2 – I’m taking a few 1on1 coaching clients for creating EPIC guides

If you’re planning on creating an epic guide for your business over the holidays or in 2017, I’d love to help you do it.

Right now I have a few more slots open for 1on1 coaching (2 are already taken) with online business owners who have a few thousand email subscribers and want to use the epic guides to bring in more traffic, email subscribers and sales for their business.

If you’re interested in working with me 1on1 on creating your ultimate guide from start to finish (and making sure it’s a success), you can apply for a call with me via this application.

If it looks like a good fit we’ll jump on a call where we’ll talk about how I can best help you and see if it’s a good fit. If it is, we could get started as soon as this / next week so you can get the most out of the holidays.

#3 – I’ll be launching a group training program on creating epic guides in January of 2017.

Since I can only take so many 1on1 clients and I want to share my process for creating epic guides with a lot more people than that, I’ll also be launching a group training on creating epic guides from start to finish.

I’ll share more details about the group training in January (and I’ll also be sending you a TON of strategies and tactics on creating epic guides before that), so stay tuned :).

If you KNOW you want to be a part of that group training, you can pre-enroll into it with an early bird offer that I have right now. If you’d like to pre-enroll into my group training on creating epic guides, you can apply for a call with me via this application.

Again, if it looks like a good fit, you’ll be able to pre-enroll into the course and snag a few free calls with me before the course officially beings (so you don’t have to wait until January to get started).

That’s how the next 3 months will look like for me. I’m so excited to work together with more of you, and I’m even more excited to start talking and writing more about creating epic content. It’s one of those things that I could talk about for HOURS, and now I get to share what I know with thousands of people like you!

Want to learn more about creating epic guides (and all those other cool things I mentioned)? Get started by signing up to my email updates where I’ll tell you all about it (plus I’ll send you three of my favorite free EPIC guides as a gift).

Chat soon!

-Primoz