How to Find a Profitable Online Business Idea (Masterclass)

By Primoz Bozic | 2 Comments

Finding a profitable online business idea is the most important part of starting your online business. It’s also the hardest part. And it’s also the part that many marketing gurus skimp on and make it seem way too easy, without actually giving you solid frameworks to come up with your own profitable business ideas. That’s why I constantly get a ton […]

Read More
Ultimate Guide Examples

16 Ultimate Guide Examples That Will Blow You Away (The Ultimate Guide Swipe File)

By Primoz Bozic | 2 Comments

“Do you have any examples of great Ultimate Guides somewhere?” “Not yet, but I’ll create a swipe file for you!” This was a conversation I recently had with one of my clients who is working on writing his first Ultimate Guide, John. John wanted to study and analyze Ultimate Guides from different industries so he […]

Read More
Twist the Knife Copywriting

How to Make Your Copy More Emotional by Twisting The Knife

By Primoz Bozic | 0 Comments

Twisting the Knife is one of the foundational copywriting skills, and you’ll use it with almost every sales page, sales email or blog post you write. I’ve heard many copywriting experts talk about it in the past, but I’ve never seen anyone explain HOW to do it clearly, with examples and exact steps. Heck, when […]

Read More
copy scan drill

How to Source Great Copy From Your Favorite Books

By Primoz Bozic | 2 Comments

This morning, I sat down to reread one of my favorite copywriting books, Great Leads by Michael Masterson and John Forde. But this time, it was different: I didn’t just read the book to learn from it or refresh my memory. Instead, I automatically scanned the copy and highlighted all the parts where the author […]

Read More
dont bury the lead

Want to Write Good Copy? Don’t Bury The Lead!

By Primoz Bozic | 1 Comment

“Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacramento next Thursday for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert Maynard Hutchins, and California governor Edmund “Pat” Brown.” Take a few seconds […]

Read More