Helping online entrepreneurs build a 7-figure online business
Finding a profitable online business idea is the most important part of starting your online business. It’s also the hardest part. And it’s also the part that many marketing gurus skimp on and make it seem way too easy, without actually giving you solid frameworks to come up with your own profitable business ideas. That’s why I constantly get a ton […]
Read More“Do you have any examples of great Ultimate Guides somewhere?” “Not yet, but I’ll create a swipe file for you!” This was a conversation I recently had with one of my clients who is working on writing his first Ultimate Guide, John. John wanted to study and analyze Ultimate Guides from different industries so he […]
Read MoreTwisting the Knife is one of the foundational copywriting skills, and you’ll use it with almost every sales page, sales email or blog post you write. I’ve heard many copywriting experts talk about it in the past, but I’ve never seen anyone explain HOW to do it clearly, with examples and exact steps. Heck, when […]
Read MoreThis morning, I sat down to reread one of my favorite copywriting books, Great Leads by Michael Masterson and John Forde. But this time, it was different: I didn’t just read the book to learn from it or refresh my memory. Instead, I automatically scanned the copy and highlighted all the parts where the author […]
Read More