- How much would it help you grow your traffic and email list?
- Would your readers love your new content (and become superfans) or feel like it’s too much of it (and unsubscribe from your email list)?
- How much would your writing improve?
Those are the questions I’m asking myself right now. And I’m determined to find out the answers to them.
I’ll be publishing a blog post every day for the next 30 days.
My philosophy around content creation has always been to create Ultimate Content (the best pieces of content in your industry) like 10,000+ word Ultimate Guides, rather than regular, shorter blog posts.
There are a few reasons for that:
- I’m good at creating really long and valuable content and it comes easily to me
- I get excited by the process of creating content that has never been created before
- I know that creating truly exceptional content is one of the best things you can do for your online business
And when you’re just starting your online business, I strongly believe that you need a strong foundation of Ultimate Content before worrying about anything else.
That’s how you can grow your email list like this:
And I’ve now seen countless of my students grow their email lists to hundreds of thousands of email subscribers in a matter of months by creating Ultimate Guides:
- Michelle got over 1,500 email subscribers within 6 weeks of publishing her Ultimate Guide to Finding a Job in International Development.
- Eevi repurposed her Complete Guide to Writing a Children’s Book as a guest post on Kindlepreneur and built an email list of 800+ email subscribers in a matter of weeks.
- Tree used her Ultimate Emotional Survival Guide for Empaths & Highly Sensitive Women to build an email list of thousands of email subscribers.
But once you’ve built a strong foundation for your business, is there a downside to creating exclusively Ultimate Content?
The downsides of creating Ultimate Content ALL the time
I do believe that there are a few downsides:
- You might find yourself procrastinating creating content more as everything you do feels like a huge project.
- You might have some ideas worth sharing that aren’t really “big” enough to fill a 10,000-word piece of content.
- You might ramble in your content too much, instead of learning how to get to the point quicker and making your content more valuable.
And sometimes, you might just get bored of creating content if you do too much of the same thing all the time.
I personally feel like I hit a point where I want to change things up and do something different while having fun with it – even if it’s just for a month.
I also realized that while I’m really good at creating Ultimate Content, I’m pretty bad at creating shorter content that’s valuable.
Why I’m horrible at creating short content
Whenever I sit down to create a shorter piece of content I usually:
- Create something that I don’t feel is useful enough (so I rarely spread the word about it)
- Ramble or overcomplicate my idea so much that I end up hating it (so I rarely finish or publish the blog post)
- Don’t create something that people will love, share and link to over and over again (so I feel like I don’t know how to create short and valuable content)
And yet, I see so much content out there that I DO keep sharing with people that isn’t necessarily 10,000 words long.
It IS possible to create content that’s short but valuable (though it’s not easy)
For example, here are a few posts I see myself sharing over and over again:
- Derek Halpern’s 5-minute video about dealing with people who haggle your rates
- Selena Soo’s 2438-word guest post on getting the attention of your favorite expert
- Ramit Sethi’s 2-minute video about his “briefcase technique” for negotiating your salary
- Ryan Holiday’s 1329-word article on saying NO to people who ask for just a little of your time
- Michael Ellsberg’s 1810-word Forbes article on finding your “happy price”
Each of those pieces of content is extremely useful, actionable and can get thousands of people tangible results in a matter of minutes.
Most of these articles are focused on one simple idea or a technique that is easy to remember and put into action right away (which is why this content becomes extremely popular).
I hate that I don’t really have content like that on my website, and I envy people who do. Which is why I want to learn how to create shorter content that people rave about myself.
Now I do realize that this kind of content didn’t get created in 5 minutes, or even in a few hours. I know that it took Selena tens of hours to create that blog post. I know that Derek Halpern created hundreds of YouTube videos and only a handful of them continue to get watched and shared over and over again.
I know I suck at creating short (but valuable) content, and I want to get better at it
I have no idea what writing a blog post every day for 30 days will do for my business.
It might backfire and lead to hundreds of people unsubscribing from my email list. It might bring in hundreds of new email subscribers to my business. It might do nothing noteworthy.
But what I DO know it will do is help me get better at writing short high-quality content which I’m not good at.
It will add a skill to my arsenal that I’m currently not good at. And it will give me an experience that I’ll be able to talk and write about in the future.
And that’s why I’m taking on this challenge. It’s not for the instant business results. It’s for the long-term benefits of building a new skill.
I know that by doing this challenge, I’ll be able to:
- Learn how to create high-quality content faster
- Get better at talking about my ideas in a clearer way (without rambling so much)
- Get better at writing short copy, which can be useful in sales emails, social media posts, and emails for my online programs
- Come up with more actionable ideas and frameworks worth spreading
- Build a habit out of writing every day again, which I’ve been missing for a while
And hopefully, I’ll create a lot of actionable content in the process that will help my existing readers and solve a ton of problems for them with advice I haven’t shared with them yet.
Last but not least, I know that if I want to make this challenge happen without working 14-hour days, I’ll need to start using my Virtual Assistant to publish my blog posts and emails for me, which I never really got around doing.
So how does one write 30 blog posts in 30 days?
While I’ve never written 30 blog posts in 30 days before, I’m no stranger to creating a ton of content.
Last year around the same time (coincidence or not?), I wrote over 100,000 words for my blog and email newsletter in less than 30 days.
The way I did it was simple:
- I woke up around 7 am
- I went to a coffee shop for a few hours every morning before my workout and for a few hours after my workout
- I used every opportunity I could to write more
This time, I’m taking a similar approach. My goal is to write each daily blog post in the morning before my client calls begin.
I’ll either write a blog post about starting an online business or about powerlifting (my new section on my website).
Then I’ll send my blog post to my assistant who will upload the blog post into WordPress and my email provider.
After he’s done I’ll double check it, make any necessary minor changes and publish the content later in the day.
How I’ll use this challenge to become a better writer
As I take on this challenge, I won’t just mindlessly create a blog post every day. Instead, I want to use it as a way to get better at writing every single day for 30 days.
Here’s how I’ll do that:
- I’ll take a few minutes each day to reflect on what I did well, and what I could do better the next day
- I’ll reach out to people in my network whose writing I admire to get their feedback on how I could make my blog posts better
- I’ll pay close attention to which of my blog posts get more traction than others, and try to create more blog posts that do resonate well
After 30 days, I’ll analyze how the challenge went and write a post about it here.
Join me in the #30daysofvalue challenge
I’m going to take on this challenge regardless of whether someone joins me or not.
But if you already have a healthy amount of Ultimate Content in your business and want to switch things up as you work on your short content skills, feel free to join me in this challenge.
If you do join me, you can use the #30daysofvalue hashtag on your social media.
And if you’d like to follow me on this challenge, make sure you leave your name and email in the box below (I’ll also send you the #1 strategy I used to build a 6-figure online business).
See you tomorrow,
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